PRESENTATION

LOOKBOOK:

Here are some pages i have come up with for the lookbook











POSTER IDEAS:


This design is quite simple so i decided to invert another image and by using the transparency tool i came up with:

BACK TO 2D

In the meantime I have been searching presentation ideas for my photo shoot and lookbook. I want to create a lookbook that incorporates not only the final jacket but a kind of story that goes behind. I have been looking at makeup and styling. I have been particularly influenced by WAH nails (http://wah-nails.com/), Dazed & Confused shoots and Boudicca ads. I really love the colour palette's WAH nails uses. It is quite quirky and bright and vibrant. As my jacket is a yolk yellow it is quite bright and i feel the design suits this feel and mood.

One really unique thing about dazed & Confused magazine is that there is this certain casual yet confronting feel about some of the photography. I love how you will find a $4000 dress juxtaposed with surreal people, objects, and locations.


Akiko (The Big Pink, ComanechI)
A bed is regular and used in most homes yet we get to see it in a shoot. I love the reality of the photo there is no fake beauty.



WAH Nails


(http://www.boudiccawode.com/)

I really think the use of repetition is visually appealing and sells the product in an organic way. I am thinking of using repetition of an image in a poster or in the lookbook as a way of presentation.

TOILE #3

I solved all my problems by sewing all my pieces with the seam allowances showing. Through this idea I have enabled a raw edge to my design and as I have the felt the edges won't fray. I really like this idea as it creates a bolder statement to the piece and also plays on the fact that everything is cut to precision.

...now to test my theory and cut the real deal

TOILE #2

I added a facing to the neck however it can not work as the lapel has been joined to the shoulders and will not allow for a facing to be bagged out.


I tried to solve the idea of linings by doubling the pattern up and sewing it on itself. It created a few problems as the position where the second lining finished and bagged out did not sit right and created bulk at the underarm. I am working with a woollen felt and it is quite thick on its own let alone doubling the fabric. I thought I could use facings to cover up some raw edges.

-As I decided I would have no lining I thought it would be a good idea to make some seam allowances wider to support the bulk of the fabric, for example: the CB seam I made 2cm.


-I added a tab on the lapel that imitated an under collar however I needed to enlarge the pattern as in felt it would be too bulky to bag out at that small size



I started looking at pockets and where it would sit on the body, how long i wanted it. I also wanted to look at a pocket that would have no pocket bag and would be open like you see in capes.

TOILE # 1

I was able to achieve the silhouette I wanted however there were some details like the hem, it needed to go as when the side panel that attaches to the underarm folds up it twists the garment. Another factor from this first toile I need to consider is the sleeve, how the sleeve and side panel attached to the underarm. From here I started thinking about facings and linings ... how was I going to achieve a lining with this pattern? And how would facings work?

I want to try and create this pattern and shape in fabric as this silhouette appeals to me most.



I have been looking at ways I can produce designs on a 3d scale. I started tracing fifth scale block patterns of the jacket bodice. From this I created shapes from the block and experimented with the folding of paper. I used the method of extending the pattern at different points however I did not have in mind what the final garment would look like.

SYBILLA

Sybilla, Raincoat Dress and Umbrella, 1988-1989 collection.

I find this silhouette bold and appealing. The triangular shapes are really interesting and the jacket looks as if it has been tied together on itself. I am really intrigued to try and develop my own silhouette with the same aesthetic.